The power to predict.
The platform to unify.

With predictive intelligence at the core, Cadent unifies planning, activation, and measurement across digital, linear TV, CTV, and now YouTube in one platform.

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Powering leading brands

One platform. Total control. Actual outcomes.

The Cadent Platform removes barriers that complicate advertising, so you can move faster and spend smarter.

By seamlessly connecting our Audience Manager, DSP, and SSP into a single unified platform anchored by our patented Viewer Graph, we eliminate the "ad tech tax" of fragmented tech and give you a clear, transparent path to superior business outcomes.

Data Fidelity

Moving data across siloed platforms causes signal loss. Our unified platform protects your data end-to-end, preserving every audience signal so you reach your targets without drop-off.

Media Efficiency

Manage digital, linear TV, CTV, and now YouTube in one place. Uncover your optimal media mix and see exactly how all your channels work together to drive performance.

Transparency

Hidden fees can eat up to 52% of your media budget. We provide radical visibility so you know exactly where your media dollars are going.

More Efficient Workflows

Multiple logins and mismatched reports wastes time and cost. Our unified platform streamlines daily operations, saving your team time and money.

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Predictive Intelligence:  
Powered by scale and precision

195

billion impressions
analyzed daily

<0.1%

Of impressions are served, ensuring precision

22000+

Custom AI & machine learning models

Know before you go with Predictive Intelligence

Our 22,000 outcome-driven predictive models analyze 200 billion ad opportunities every single day to score who is most likely to act. And we only bid on the top 0.1% most likely to hit your KPIs so you’re not paying for clicks and views—you’re buying results.

Predictive advertising that’s actually intelligent

See how the Cadent Platform brings predictive intelligence to every stage of advertising with agents trained to work how you do, for a truly personalized experience.

Your unified media strategy for a converged world

Audience attention moves fluidly across channels, screens, and platforms. Cadent helps you connect with them wherever they’re watching.

By bringing digital, linear TV, CTV, and now YouTube together in one platform, we help you unleash the full power of total video—delivering better ad experiences and driving actual business outcomes.

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